The concept of responsive web design has existed for many years. It refers to the ability of a page to adapt to the user’s device. A responsive web design ensures that the reader can view the webpage easily on desktop and mobile phones.
If you’re struggling to decide whether you should opt for a responsive web design for your next website, you’re in the right place. Here are the top benefits to help you make the correct decision.
- Attracts More Customers
You must note that consumers don’t prefer to wait long if a website takes too much time for loading. This also applies if the page loads promptly but does not adapt to the screen. For instance, the site may show blurred images if it is not mobile-friendly.
The layout may also affect the user experience negatively and drive the customer away from your website. Luckily, you can resolve this by opting for a responsive web design. It will ensure that the pictures don’t distort and the layout adapts to the small or large screen. This will also attract more people to your site.
- Reduced Bounce Rate
Many people tend to jump from one website to another if the earlier page does not fulfill their needs. It is also the case if the site is not highly responsive and offers a frustrating user experience. This is called bouncing and negatively impacts your brand.
As a website owner, your primary aim should be to ensure a minimal bounce rate. This is because it will help you get more leads and improve conversions. A responsive web design enables this by ensuring all parts of the website keep the customer engaged. So instead of jumping to another page, the consumer would prefer to explore your site entirely.
- Decreases Overall Maintenance
If you decide to have different websites for desktop and mobile devices, your workload will increase significantly. You will have to maintain the two pages separately and upload content regularly on both. The mobile page will also require you to perform different tests for optimal support.
All these things will require you to spend too much time maintaining the websites. Your investment costs will also increase because of the regular updates and server hosting. Meanwhile, a responsive web design offers you one website that can adjust to multiple channels. So you will only have to manage a single page with low maintenance needs.
- Enhances SEO Marketing
If you run more than one website for the same business, the content may be duplicated. This can cause one of the pages to be removed from Google’s index. It also reduces the search ranking results for your primary website.
With a responsive web design, you can enhance SEO marketing because of the low bounce rates. The high conversion rate also ensures that your single responsive page would rank high on the Google search results. You can generate more traffic and profit by focusing on a single page.
These are the top four benefits of a responsive web design. Having such a website can help you save time and money. It will also ensure you can focus on improving other aspects of your business.